Sophia Chow
Graphic Designer & Web Developer
Kana-Whiskey_Mockup3.png

Kana Whiskey

Kana Whiskey is a whiskey designed specifically for badass boss babes. This whiskey embraces and honors both the power and softness of femininity just like a good whiskey would. "Kana" is a gender-neutral name in Japanese that means "Powerful." Kana is here to remind us all to feel our own strength and remember our power.

Kana Whiskey

LOGO, typography, color palette, PACKAGING DESIGN, mockup design, copywriting

DESCRIPTION

Kana Whiskey is a whiskey designed specifically for badass boss babes. This whiskey embraces and honors both the power and softness of femininity, just like a glass of fine whiskey. "Kana" is a gender-neutral name in Japanese that means "Powerful." Kana is here to remind us all to feel our own strength and remember our power. With a unique target audience for this product, this packaging brand stands out from all the other whiskies out there.

APPROACH

Inspired by all the powerful Asian women in my life, this design is elegant, sophisticated, upscale, and fierce. The composition seamlessly integrates four different typefaces, while the gold foil and decorative elements elevate the whiskey label further. Finally, the ferocious tiger and unexpected colors bring in the feeling of strength and vitality.