Barton Springs Saloon

DESCRIPTION

Barton Springs Saloon is a hot spot for locals and bar industry workers. It is a low-key hangout in a converted gas station that lures locals with its jukebox, pool table, happy hour deals, and outdoor patio. They are unique because they are one of the only true dive bars left in this area where people can just come to a chill place, get cheap drinks, and unwind from a long day.

APPROACH

I had to redesign a local company in Austin, Texas, for this school project. The redesign should include at least three brand elements. The design should encapsulate the company's feel and essence and effectively communicate the brand's message to the audience. I chose a nearby bar called Barton Springs Saloon because the logo was outdated and could use some help to capture the essence of this hole-in-the-wall bar.