StrikeGum

Logo, color palette, typography, Packaging Design, Brand Guidelines, Website Design & Develop, Website Copywriting

DESCRIPTION

StrikeGum is a veteran-owned company that sells pre-workout gum infused with Alpha-GPC and caffeine. The convenient gum form provides an easy and portable option for fitness enthusiasts. They offer exclusive discounts to veterans, teachers, and first responders, reflecting their commitment to supporting these communities. StrikeGum is revolutionizing the fitness industry with its powerful blend of ingredients and dedication to customer satisfaction.

APPROACH

The owner of StrikeGum approached me with a unique design challenge: to create a logo that seamlessly combines military aesthetics with fitness/workout elements, without falling into clichés. With careful consideration, I crafted a logo that strikes a balance between these two themes, capturing the essence of strength and determination. Additionally, I was entrusted with the task of designing and developing their e-commerce website, ensuring a seamless online shopping experience for their no-nonsense customers.