Elementa
visual identity design (Color Palette, Typography, iconography, and Logo), Brand Identity (Voice, Message, Mission, Vision), business cards, website design & Development, packaging design, social media marketing, event tent design, brochures, merchandise, brand guidelines, infographics, copywriting, Instagram Templates & Copywriting, Email Marketing Campaign Templates & Copywriting
DESCRIPTION
Elementa is a locally owned Austin-based company, established as a start-up, that approached me to help create their entire company brand, visual identity, brand voice, logo, website, packaging, and all other supporting assets to launch their company and products. Elementa is dedicated to enhancing overall well-being through innovative, natural products designed to support both mind and body. Their mission is to provide holistic solutions that promote mental clarity, sustained energy, and balanced living. Elementa believes in harnessing the power of nature to create effective, sustainable wellness products that elevate daily life.
APPROACH
As a graphic designer, my approach to meeting the needs of Elementa centered around their core values of wellness and community. Understanding their emphasis on natural supplements, I curated a grounding color palette with earth tones that resonated with their elemental themes. This choice not only visually aligned with their products but also conveyed a sense of warmth and natural vitality. Crafting their brand voice to be welcoming yet community-focused was paramount, ensuring that every visual element, web design, and copy complemented each other synergistically. The goal was to evoke feelings of health and connection, aligning perfectly with Elementa's mission to enhance everyday lives naturally. It has been a rewarding experience collaborating with Elementa, assisting them in introducing a convenient and natural supplement that promotes holistic well-being.
Logo Design
I designed this logo for Elementa to encapsulate their four main elements: Fire, Earth, Water, and Wind, each corresponding with their four core supplements. The logo artfully integrates these elements, creating a harmonious and visually striking representation of the brand's commitment to natural, elemental wellness.
Social Media badge 1 using the vertical logo
Social Media badge 1 using the vertical logo
Color Palette
Elementa Color Palette giving feelings of grounded wellness with its darker earth tones.
Business Cards
Business Cards Option 1
Iconography
I created a distinctive set of iconography for Elementa to visually communicate the Elements & their corresponding benefits of each supplements. The first four symbols correspond to the four different supplements that align with the core elements in the logo and the brand: Fire, Wind, Earth, and Water. Each of the benefit icons supports and displays key advantages of the supplements such as energy, focus, mood, clarity, memory, and calm. These icons were designed to be placed on the labels, making it easy for the target audience to recognize each supplement, its corresponding element by symbol, and corresponding benefits. This approach not only enhances the brand's aesthetic but also ensures clear and engaging communication of each supplement and their unique benefits.
Packaging Label
For the packaging bottle label design of Elementa supplements, I adhered strictly to the brand guidelines, ensuring a healthy, minimalistic, yet elevated look. The labels were designed to reflect the brand’s commitment to natural wellness, using clean lines and soothing earth tones that correspond with the core elements: Fire, Earth, Wind, and Water. Each label prominently features the custom iconography, making it easy for customers to recognize the supplement’s benefits. I ensured that the design stood out from competitors by creating clean, easy-to-understand labels. Additionally, I meticulously checked FDA requirements for supplement bottles in my state to ensure full compliance, guaranteeing that the labels not only look great but also meet all regulatory standards.
Awaken Label Close-up
Clarity Label Close-up
Elementa Packaging for Awaken & Clarity Supplement Bottles
Awaken 3-sided Bottle Label Close-up
Clarity 3-sided Bottle Label Close-up
Awaken bottle label mockup slant
Clarity Mockup on Podium
Infographics
Instagram templates & Copywriting
Elementa Instagram Template creation & Copywriting for marketing to expand reach
Elementa Instagram Template Package - copywriting included
Pop-Ups
WEBSITE DESIGN & DEVELOPMENT
Elementa.club website. I coded blocks for their website for special features so that they had the ability to customize their website as they like. Visit the website here: www.elementa.club