Makers & Methods
Event Branding, Brand Guidelines, Social Media Templates, Email Marketing, Marketing Assets, Merchandise, poster design, illustration, Print Marketing, Copywriting
DESCRIPTION
Makers & Methods is a group at Austin Community College (ACC) that hosts events geared towards community building for students, local professional theater artists, and the rest of the theater community. They support current drama students by providing them with helpful community support, resources, educational direction, opportunities, and networking to help bring up the next generation of drama/theater. The events may involve workshops, conference panels, professional guest speakers, and opportunities to meet professionals in the field.
ROLES
PROJECT MANAGER: Stephanie Johnson
LOGO DESIGN: Ashley Adams
POSTER: Ellie Shurtz, Della Price, Bryce Babin, Isabella Melendez
SOCIAL MEDIA TEMPLATES: Sophia Chow, Teo Garcia
ILLUSTRATIONS: Lauren Corona-Ruiz
CALENDAR: Summer Rodgers, Ashley Adams
PROMOTIONAL: Stephanie Johnson, Kelitza Ruiz, Madison Newberry
BRAND GUIDELINES: Teo Garcia
EMAIL CAMPAIGN: Sophia Chow
APPROACH
This was a group project when I was studying at ACC . As a group, we carefully conducted the initial intake to gather the client’s needs. We then divided and conquered. The class consisted of 4 teams in order to give the clients a variety of choices.
TARGET AUDIENCE
Their primary target audience is mostly ACC Drama majors and prospective drama students. Around 75.8% of ACC students are between the ages of 18-29, with 57.1% being women and 42.9% being men. The secondary audience is community theater professionals that might be interested in sharing their knowledge with drama students.
TEAMS
TEAM 1: Elizabeth Shurtz, Summer Rodgers, Lauren Corona-Ruiz
TEAM 2: Sophia Chow, Teodoro Garcia, Bryce Babin
TEAM 3: Kelitza Ruiz, Isabella Melendez, Della Price
TEAM 4: Stephanie Johnson, Madison Newberry, Ashley Adams
Logo
Merchandise
Custom Illustration by Lauren Corona-Ruiz
Custom Illustration by Lauren Corona-Ruiz
M&M T-shirts by Lauren Corona-Ruiz
M&M Stickers by Ashley Adams
M&M Keychains by Ashley Adams
M&M Hat
M&M T-shirt by Lauren Corona-Ruiz
Social Media Templates
Instagram Post 1 by Sophia Chow
Instagram Post 2 by Sophia Chow
Instagram Post 3 by Sophia Chow
M&M Social Media Posts All by Sophia Chow
M&M Instagram Stories by Sophia Chow
Email Marketing Campaign
M&M email campaign on iPad by Sophia Chow
M&M email campaign on Desktop by Sophia Chow
Print Marketing
M&M Calendar Poster Ellie Shurtz
M&M Poster by Bryce Babin
Brand Guidelines
